The Future of the Cloud
The cloud revolution is more than just dropping applications on virtual servers and calling it the “cloud”. From a collaboration perspective the cloud is a fundamental shift towards a new (UC) paradigm grounded in high-availability, multi-tenancy, shared resources, and dynamic (burstable) capacity. From a financial perspective the cloud is about changing the entire cost structure from a capital expense to a recurring operational expense which is driving rapid adoption. Further, how the cloud is applied to the traditional reseller channel is relatively uncharted. While the cloud simplifies the delivery of resources and collaboration applications, it doesn’t completely drive out complexity. (UC) integrators will find greater degrees of value-add and opportunity in more complex cloud offerings by offering the expertise to exercise self-service delivery.